Social Media: Innovation & IPR Perspectives

Social Media: Innovation & IPR Perspectives

Friday 18th March 

Athens Information Technology (AIT) (www.ait.gr).

9:30-10:00 Registration and Coffee

10:00-10:10 Welcome Speech & Workshop Introduction
Prof G. Yovanof (Professor, Associate Dean, AIT), Dr. X. Ziouvelou (AIT)

Session 1: Social Media - Innovation Perspectives
10:10-10:25 Social Media and Networks for Marketing
Dr. N. Paparoidamis (Director, emphasis marketing services
& Associate Professor of Marketing, Catholic University of Lille, IESEG)

10:25-10:40 Re-contact with a snapshot
E. Kitra (Director, OMD Digital/Tempo OMD Hellas)10:40-10:55

10:40-10:55 How Lacta got to have the most popular Facebook brand page in Greece!
P. Sambrakos (Executive Creative Director, OgilvyOne Worldwide)

10:55-11:10 Social media: Strategies, fairy tales and the big bad wolf
V. Kolovou (Web developers/Owner, netWire)

11:10-11:25 Social magazines
Dr. J. Pagonis (Partner, Pragmaticomm)

11:25-11:55 Coffee Break

11:55-12:10 enGAMEment in the Social Space
G. Zenzefilis (General Director, INTRALOT Interactive)

12:10-12:25 Social Gaming: The shift to social media marketing
T. Aivalis (CEO, SocialBrands – Social Media Marketing Agency)

12:25-12:40 Bowling alone: Ubiquitous Social Capital
Dr. D. Kontarinis (VP of Innovation, Velti Plc)

12:40-12:55 Social Media Innovation
D. Tsigos (Founder & CEO, Virtual Trip Group & European Confederation of Young Entrepreneurs -Y.E.S.)

12:55-13:10 Social Medi@ted Innovation
T. Georgoulis (Business Analyst/Project Manager, Realize S.A.) & Dr X. Ziouvelou (AIT)

13:10-13:25 Social Network related innovations of SOCIETIES
Y. Bouloudis (AMITEC Ltd, SOCIETIES EU Project)

13:25-14:25 Lunch Break

Session 2: Social Media - IPR Perspectives
14:25-14:40 Social Network Interoperability Issues
Dr. V. Papakonstantinou (Attorney At Law, PK Partners)

14:40-15:55 Social media marketing and copyright issues
Dr. Maria-Daphne Papadopoulou (Lawyer, Hellenic Copyright Organisation)

15:55-16:10 Gaining your client’s confidence: The most pivotal principle for e-entrepreneurship
in a social media environment
M. Zoulovits (Lawyer, Philotheidis & Partners Law)

16:10-16:25 Privacy in the nook of Facebook
M. Papadopoulos & A. Kaponi (Lawyers, Patsis, Papadopoulos, Kaponi & Associates)

16:25-16:40 Social Media and the Employment Relationship
S. Mihos (Lawyer, Legal Manager, Hellenic Fuels S.A.)

16:40-16:50 Summary & Closure